Googley Lessons Blog Tour (In Full Effect)

We’re lucky enough to be hosting a stop for Aaron Goldman’s virtual book tour, in support of his new release Everything I Know About Marketing I Learned From Google. Aaron has worked across many facets of search and media in his career, so we were intrigued to find out that everything he knows is a direct result of a BBH client. The book is comprised of “Googley lessons,” one of which he has promised to address in the video below. As a *special bonus* [or, to quote Aaron, a potential “train wreck” – Ed] to viewers, he’s agreed to free-style rap at the end of the video, a clause we’re considering adding into all guest post contracts. Enjoy.